There was a time when packaging was used only for the storage and transportation of goods, and only part of the necessary details and information of the product such as price and expiration date were written on it. But over time, with the worthy preoccupation of marketing and its close relation with technology and its development, packaging found a distinct and vital role in the marketing and sale of goods itself.
This propellant led to the emergence and expansion of companies that today we recognize as printing and packaging companies. Designers, graphics, artists, and other people who are directly or indirectly relevant to this industry are constantly trying to use their latest knowledge and new methods to make a difference and attract as much attention as possible to their packaging which its main result will be an increase in products score and thus the organization sales.
As mentioned, nowadays packaging is considered as the last marketer or to be exact they are the connection between the buyer and the product. For that matter, we decided to address the "practical" points in proper packaging design in this article.
It should be usable
When you as an artist are designing and conceptualizing packaging, you should constantly think about how you can make this new packaging more usable. This means that the packaging must have its applications so that the customer benefits from it even after consuming the product. Mentioned packaging should be easy to carry and use, resistant to water, heat, or stretching.
Take a peek at the calendar and the events of the day
Events and trends of the day are among the most important factors and obviously, there is great stimulation for persuading the customers to buy. Since taking advantage of special occasions attract the customers' focus on the products and their packaging, it will increase their desire to purchase the said product. For example, imagine that your company is engaged in the printing and production of paper napkins and the World Cup is underway. An intelligent designer can take advantage of this opportunity and market paper napkin boxes with football designs and packaging. Events, occasions, trends, and everything that is the subject of community and people discussion, can be effective in the design and packaging of goods and, eventually, it’ll guarantee the increase in sales of goods.
Innovation
Many see innovation only in imitating and correcting some similar samples, while what is crucial in innovation is breaking the boundaries. But this breach of the framework must be such, that it does not harm or challenge industry and market standards.
Although some innovations that have followed such procedures may be accepted in the long run, in the initial encounter stage, society will reject them. Now, if the organization is a small one; and it starts its innovation by breaking these standards in its very first step, the innovation will disintegrate.
Now, what do we mean by standard?
Shoes are mostly sold in paper boxes. Flowers are usually purchased in branches or batches. Coffee and beverages are consumed in cups and similar containers. These are all some examples of the main standards of some of the industries and markets. So, what you should take care of if you are a new company looking for an efficient innovation, do not try to challenge these basic standards.
Of course, there are other unexplored solutions in this way that can help designers and artists in the packaging industry to come up with a productive packaging idea. So, these examples are just some of the main points for designing a functional package with elevated feedback from customers. Therefore, we suggest the readers of this article update themselves with the latest information so that they'd be the first ones to not only maintain the standards but also be the first in the long line of producers of production and design of appropriate packages with the best evaluations.
In Toorang print company, we try our best to update ourselves daily so that we present our customers who put their trust in us with the feeling of pure satisfaction with what we designed for their packaging. With our experienced members and linked team, you can be sure that whatever the result maybe it'll be the best. If you presume you need our service in that matter, just a touch of our experience or, you simply look for some details on how things are in the packaging industry or how they should be; what you need to do is to just give us a call.