Long before, designing and all the related issues to them were just added values; there was no necessity to exploit for more effective products and services. Though thanks to technology and the improvement of societies, today’s people and consumers are asking for shinier covers, attractive designs, and impressive packaging which indirectly motivates them to pay for something beyond their wants and needs. In that matter, nowadays using interrelated contents and designs to companies' policies is inevitable.
Believe it or not, today graphic designers and schemers have become one of the most important jobs in the world. The graphic designer and product designer is the last person who conveys his message to the audience in the best way without a direct presence and influences his decision to buy. For this reason, it's believed that any shortcomings in the design and packaging of goods will not only harm sales but may also tarnish an organization's identity in the long run.
In this article, we will analyze what design really is and why it is so important to use them for product sales and marketing.
Why are design and packaging important?
The mentioned story made the industries seek more creative and valuable designs and packaging that can serve the taste and needs of consumers. Like the packaging that preserves the material of the product, the design supports the credibility and identity of the product and therefore the organization.
Just as organizations use different materials and tools to create durable and secure packaging for their products, it is necessary to wear appropriate clothing, appropriate clothing to the body of the product to increase the durability of their credibility and identity.
It’s always about the customer, not the manager
The problem and labyrinth that most of the designers fall into, is that they seek to keep going for the manager while the customer is out there for getting something better from them. So, the most important statement comes out to be: “Design for your customer, not your manager”. With keeping this in the head, consumers will approach, pick and pay happily that making more revenue possible for your manager’s pocket. So let the manager keep talking and mumbling about his theories and fictions of designing, but keep in mind that the consumer is the last man standing there to judge your work and study.
Important points in the design and packaging of goods
1. Do not bore the customer's eye: Imagine a customer rushing to a chain store full of different brands of a product and quickly removing the desired goods from the shelf. In this situation, the design and packaging of the product should be so eye-catching and attractive that in an instant, its "grabs" the audience and draws them to it.
2. Do not bore the customer's mind: your design does not have "subtitles" and the customer does not have time to subtitle and describe your design. The design and packaging of the product must be strong enough to be able to deliver everything the customer needs at a glance. In today's world where there are many and varied options before the customer, one cannot expect the customer to spend minutes figuring out the content inside the package, brand name, organization, and other factors.
3. Consider the brand, identity, and mission of the organization: The closer the design and packaging of the product are to the "brand identity" of the organization and the ideal and cognition that the target customer expects from the organization, the greater its influence on the audience and customer.
4. Paying attention to the culture and values of the target customer: Customer loyalty is far more valuable than innovations that ignore the value and culture of the target customer. Do not forget that the customer considers his "profit" in each purchase. Ignoring the important values and driving the customer in design and packaging will have a long-term negative effect on his relationship with the organization.
Before designing and packaging the product, you should ask yourself some important questions:
• Which material guarantees the durability and freshness of the product the most?
• How much space is needed to pack the goods?
• Can the customer easily transport the goods with this packaging?
• Does the packaging fit the storage of the goods?
• Is the information required by the customer about the product (price, expiration date, food data) must be included in the design?
• Can the customer easily access the product information at a glance?
Consumer, product and so the usage of the product, are the main triples that should be considered as the pivots and axes that designing turns around. Make sure that your designs are in touch with the product itself, consumers’ mood, and social trends. Avoid playing classic while your consumers are looking for something modern and avant-garde and vice versa.
It is clear that the vast sea of design and packaging cannot fit in the small container of this article. However, what the author mentioned was a description of the most important and practical points about the design and packaging of goods that has become a strategic field in business today. The author believes that "the voice of the designer is louder than the voice of the seller". The author considers attention to the leading role of graphic designer and designer as one of the small but effective steps that can create sustainable competitive advantages and help the organization to achieve its business goals.
Consumer, product and so the usage of the product, are the main triples that should be considered as the pivots and axes that designing turns around. Make sure that your designs are in touch with the product itself, consumers’ mood, and social trends. Avoid playing classic while your consumers are looking for something modern and avant-garde and vice versa.
It is clear that the vast sea of design and packaging cannot fit in the small container of this article. However, what the author mentioned was a description of the most important and practical points about the design and packaging of goods that has become a strategic field in business today. That's why it has been said:
"The voice of the designer is louder than the voice of the seller".
the required attention to the leading role of graphic designer and designer as one of the small but effective steps that can create sustainable competitive advantages and help the organization to achieve its business goals.
As a final thought:
Keep your designs fresh and easy. There’s no time and effort to be spent reaching and decoding the complex philosophic stories that your designs are embedded in.